No, it's true we haven't gained any more space, but we do have a more sellable product to meeting planners. And, we do have a far more attractive building. |
Some people think we're driving a Pinto in a Mercedes world, but that really isn't the case. We're going to be out there in the market place and we're going to be very aggressive in marketing the center. |
Southern Ontario has the kind of sophisticated consumers that we feel will be very interested in the cultural experiences we have to offer. |
Toronto focus group participants told us they love to shop in Buffalo. They described Buffalo as affordable, accessible and offering great product variety. This promotion confirms what our research suggested - that Buffalo is a very attractive short break and shopping destination for the Ontario market. |