From the outset, this was a very consumer-centric solution. What we've crafted is a means to allow consumers to feel safe in dealing with commercial messages. |
The e-mail in-box is a potentially dangerous place. There is a tremendous need for a class of certified e-mail that can convey to consumers that a message is authentic. |
The e-mail inbox has become a dangerous place. It doesn't say much for our e-mail medium when it is not as reliable or trusted as it should be. |
The inbox is a dangerous place. People have an impossible time determining the validity of their incoming email. There is a desperate need for authentication. |
This is an optional service. Right now it's open to messages from businesses to their existing customers. |
We take significant steps to make sure the sender is legitimate and behaves appropriately. We only support permission-based messages to existing customers. |
We will be announcing partnerships with other mailbox providers in the coming months. We thought it was important to start with the big players. |