Phoenix has been kind of a quietly booming market and rewarding to the people operating in it. Word is getting out to others that this is the market to be looking at. |
The interesting thing about this particular conference is that more than 20% of attendance is from outside the state. We always get a good percentage of folks from outside, but it seems to be happening at a greater degree in Phoenix. |
We did invite the other side of that race, but they couldn't do it. But, I think it's interesting to have a successful real estate guy who is politically tied in. |
We're covering the five major property types and dynamic people speaking to each topic. Phoenix is a market firing on all cylinders and it's exciting for us to go there and meet the people who are making it happen. |