Everything we do in this market from an advertising standpoint, we do in Citrus. We're hoping to saturate the market there. |
People now have a great choice. And choice is a wonderful thing. |
The key driver here is the growth. We're giving people what they need. |
The whole focus of our growth is to meet the needs of the growing community. Before, no one was offering an open-heart program. That's what we've done in the last year. |