9 ordspråk av Richard Sarnoff

Richard Sarnoff

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planting a flag, trying to establish some ground rules that we are comfortable with to create this new kind of commerce around book content.

There has been a lot of tension among publishers about technology. But if you ask me if I'd rather have someone watching television or someone surfing the Internet, I'd prefer the Internet because it requires some form of reading.

We believe that it is important for publishers to be innovative in providing digital options for consumers to access our content.

We expect that they [Amazon] will be the first vendor. We haven't signed any license or contract.

We'll not participate on the basis of some small, incremental charge, ... We think digital text has real value and we're not interested in making it just an adjunct to the print product.

We're offering a concrete business model with which we can go forward with vendor partners to allow readers access to the contents of our books in way that satisfies readers' interest in sampling and discovery.

We've been talking to multiple vendors, and evidently, our conversations with Amazon yielded some fruit, ... because they announced their own initiative on the heels of our announcement. We can now hope or expect them to be our fist vendor.

[The model calls for users to gain online access, though not to be able to copy or print the page. But] if consumers absolutely demand certain kinds of access, ... it would be important to provide that.

[The Random House model calls for consumers to be able to buy access to a book for, say, 5 cents a page for most books and higher amounts, like 25 cents a page, for cookbooks and other specialty publications. It calls for users to gain online access, though not to be able to copy or print the page. But] if consumers absolutely demand certain kinds of access, ... it would be important to provide that.

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