Bass fishing could be considered what NASCAR was 25 years ago, as far as the potential. It's a sport that's always been very popular within its element. But now they're starting to become mainstream. |
Instead of being a rights holder, this is a way they can be an equity partner. |
We've got the land here and something unique and something we feel can be taken to a global marketplace. This is like an Olympic-type venue, if you will. We have the ability to make this beyond North America. |