We now have one, single global design and engineering budget. We've put an end to badge engineering. |
We think 750,000 (units) is the best prediction based on today's fuel prices. I think we may maintain our volume at other people's expense, even if the segment shrinks a little bit. |
We would much rather focus on quality. We would much rather have a great reputation at 25% then try to get 28% or 29% and lose a lot of money doing it. |
You might say it is highly unlikely that we would make the same mistake twice. |