38 ordspråk av Robert Passikoff

Robert Passikoff

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A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.

A lot of names that were country-based, especially from France, have now become accepted and articulated and pronounced correctly by consumers,

Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.

Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.

I liken what Wal-Mart's trying to do in terms of fashion to turning around the Queen Mary at full steam, ... It's not impossible to do. But it's not easy either, and it's going to take quite a long time.

I think that people look for things that are convenient. There's a desire to connect.

I think that we've gotten to a point where we do think that a really good, really expensive gift may actually take the place of a sonnet written on your own.

If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.

In May 2002, if you asked me anything about Martha Stewart, all of my responses would have been positive.

In May of 2002, when the brand competed with others, they were doing so from the castle on the hill. Now they're in the moat with everyone else.

It wasn't just that she was found guilty. She was also found to be mean-spirited.

It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed,

It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed.

Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,

More companies are waking up to the fact that one of the most important touch points they have is when employees have contact with customers.

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