In addition, we are pleased with the progress made by our e-commerce sites, especially Shoes.com. Shoes.com has achieved a compound growth rate of approximately 100 percent since acquired by Brown Shoe in 2001, as we've significantly expanded our brand and product offering. |
It's all about building a relevant product, not the name on the shoe. |
We achieved a record year at Famous Footwear. The Famous Footwear management team did an outstanding job of execution, driving double- digit operating earnings gains through improved product assortments, good inventory management and expense control, and the effective use of themed marketing (across our advertising, in-store, and in our direct-to-customer pieces). As a result, our traffic levels were up every quarter versus last year, as customers responded well to our offerings. |
We had a terrific year. Momentum built with each quarter as our wholesale and retail initiatives produced strong results for our company. |