Burger King has an exciting plan that's a direct result of the show. We believe it will be a first-ever for a fast-serve restaurant. |
Even though billions of dollars have been spent on other ad slogans, somehow 'Have it Your Way' continued to shine through as one of the more indelible ad campaigns we ever introduced. |
We couldn't wait even a day to take this burger from the boardroom to the lunchroom. |
We created this menu line-up to add even more variety to our everyday HAVE IT YOUR WAY® options and appeal to our core customer, who is always looking for a good value, but isn't willing to sacrifice great taste. We even put a flagship burger, the WHOPPER JR., on our value menu. |
We're trying to ricochet everything we have against everything we're in. |