For JTB to be adding the swap meet as an activity and attraction shows you how diverse the market has gotten. Because Hawaii is considered a mature destination, we need to offer every possible shopping experience to keep the customer interested. |
The goal is to reposition the swap meet so that it is perceived as a great place to get good deals and a lot of assortment. But you've got to have what people want to buy. |
The swap meet is now considered to be an alternative shopping choice for the market that drove Chanel, so there's been a lot of change -- it's not good or bad, just different. |