Most people want to be able to do this without opening multiple programs, cutting and pasting data, or having to master the full complexity of all of the software in a company just because they want to be able to, for example, accurately allocate the amount of their time they spend working on a specific project. At a grand level, we describe this as bridging the worlds of business productivity and personal productivity, but at a personal level it comes down to the simple fact that we want to build software that works the way people really work.
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