[Even so,] the jury's still out on the metrics, ... I'd be lying if I said I know what to measure to determine success. |
Everyone appreciates getting a little something extra from the companies they do business with. We think free weekend rentals are the most valuable reward we can offer our customers today. |
I can't outspend Hertz, ... but I can outsmart them. |
I'm happy about those numbers, ... but the real determination is, what do we learn? Are we smarter when we do it next time? |
I've got to be smart and make my brand feel smart to the consumer. |
We want to continue to lead our industry in providing solutions that make our customer's rentals more convenient and enjoyable. It is clear that this is a service our customers find valuable, and we are delighted to be the first to roll it out. Electronic toll collection provides our customers with a great time-saving device that will make their travels smoother and more stress-free. |
We'll certainly be back in this space. |