This was how CBS envisioned the future when we made the unprecedented bundled rights deal with the NCAA that began in 2003. |
Through the success of March Madness on Demand, we have been able to provide unprecedented viewing options by maximizing the Network's NCAA bundled rights and the full range of assets of the new CBS Corporation. March Madness on Demand will continue to add to the viewing experience for hard core college basketball fans everywhere. |
To me, this seemed like an obvious no-brainer that would have benefited everyone. But I certainly respect ESPN's decision. |
Tony is the idea person. Personally and professionally, he's as close to me as anyone I've ever worked with. |
We are the only network news telecast right now to be up in viewers. We're up over 200,000 viewers for the season to date. The other two networks are both down over 700,000 viewers. We're the closest that we've been to ABC in five years (8.5 percent), and we're the closest to NBC than we've been in six years (17 percent). |
We believe this is an important step toward establishing 60 MINUTES as the news magazine of the future. |
We can spend whatever we want to acquire rights. But at a minimum, we have to make $1 on the deal. |
We signed the deal during the Internet boom, when people said it would surpass television and the movies. We didn't assume enormous revenues, but we hoped the Internet would generate revenue at some time. |
We've still got a long way to go in terms of the ratings, but we're in the right direction. |