I looked in Malibu, the Palisades and all over Santa Monica, and I ended up wanting to be in a busy district. I think our store has really benefited from the traffic here because people aren't just zipping by; they are seeing us. |
Part of our name, 'inner living,' is that we are trying to give a sense of balancing inner-spiritual – kind of how you see yourself – with how you want your environment to feel. |
They are doing so much building around here, and we do interior design and custom furniture. There are a lot more architecture and design firms, and a little bit more clean-lined furniture stores, so we thought that our aesthetic would work well here. |
We've had double the traffic than we thought we would get. We've only been here for seven months, and business has gone up 30 to 40 percent. |