If there's anything on the ground in the area of the start, it's ice. |
That's the next generation of race fans. That may be the biggest area of potential immediately in front of us. |
The desire of the organization is to create a better payday for the competitors and there's really only one way to do that, which is to market your assets. |
The majority of the people who are fascinated with this race and following it are just interested in the very idea of what's transpiring out there. It's not just a focus on who's getting to Nome first. |
We need to make decisions that get the biggest, strongest, healthiest dog teams to Nome. |
We simply believe the public has an appetite for more current Iditarod news than what can be accommodated inside of a regularly scheduled news broadcast. |
We were successful in eliminating the majority of potential residual risk to wilderness travelers. |