As camera phone penetration rises and their image quality improves, hundreds of millions of consumers around the world will become accustomed to grabbing spur-of-the-moment photos with their phones. But, for those precious family moments that people want to preserve for posterity by printing, they will still primarily turn to their digital cameras. |
They are taking a very broad approach. They're offering everything to everybody. This way they can let the market fall where it may and they'll be in a good position to capitalize on it. |