Personal subjects such as pregnancy and stress management really require the warm, colorful, emotional feel that 35mm film provides. However, 35mm (as well as HD) is just generally too costly for DVD publishing. By combining 24P, a 40th of a second shutter speed (the same speed as 35mm) and the electronic cinema look, we were able to go well beyond the normal video latitude. This project set a new standard of excellence for us in a price range that hasn't previously permitted this level of quality.
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