Pier 1 Imports has over 1200 stores around the world, plus multiple new initiatives launching this year, including a new catalog and a redesigned web site, so both online and offline measurement are increasingly important strategies. Plus, given the success we're seeing online, it was time to have a more robust solution in place to enable business users to create their own reports and obtain immediately actionable information. We looked at other leading vendors, but WebTrends was the clear choice due to its impressive product evolution and its focus on accuracy and technical flexibility, in addition to our long-standing relationship with the company.
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