I like the idea that everybody can have a diamond without spending a fortune. |
I like the idea that everybody can have a diamond without spending a fortune. It is taking a bit of the magic away, buying your engagement ring in a supermarket. An engagement ring is something they will wear every day of their lives, so it's important to get the best you can afford. |
We're definitely talking about increased costs and/or delays and/or things going wrong when you try to start it up. |