11 ordspråk av Susanne Lyons
Susanne Lyons
'Life takes Visa' reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere.
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After the ads run for a long time, they become formulaic, and you become wallpaper. You have the same comic twist and you get a little predictable.
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As a budget percentage, [online] continues to be fairly small. It's probably one of the ones where we're spending the most time learning.
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Hopefully, we'll have a long, healthy campaign.
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If your brand can say to consumers you are trustworthy, you can help them when something goes wrong, and you can make them feel safe and secure.
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It's very emotional, the kind of human-interest piece that can really engage people.
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She embodies the Olympic spirit, even off the ice.
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There's a whole lot of ways money changes hands today that we've started to tap into. There are broader targets, a broader set of delivery mechanisms and products. It's not just a physical card anymore.
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Visa prepaid cards continue to gain in popularity as cardholders demand more choice and flexibility in how they pay and want to be paid. By providing a more convenient and secure way to pay, Visa prepaid cards will help simplify one critical aspect of the U.S. Olympic Team's journey, so they can focus on what's most important.
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We had a successful campaign for 20 years. But it was grounded on acceptance -- that was a big differentiator when [it] started.
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We have a bigger breadth of products and bigger target audience, so the message needs to be broader.
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