[Even those who return to corporate America will do so with knowledge and experience that only comes from having done it themselves.] In the future, there will only be two kinds of individuals: those who are entrepreneurs, and those who have to think like entrepreneurs, ... As independents come back into the corporate structure, they're bringing an enlightened awareness of bottom lines, P&L and ROI. |
Ask them one simple question: 'If you were starting your business today, what piece of advice would you give?' and then shut up, because they will probably go on for hours. |
Emphasize the error, not the person committing it, |
In the future, there will only be two kinds of individuals: those who are entrepreneurs, and those who have to think like entrepreneurs. As independents come back into the corporate structure, they're bringing an enlightened awareness of bottom lines, P&L and ROI. |
Try to use the pronoun 'we' instead of 'you,' and speak about the intended result instead of the failed attempt. |
Until now, getting a merchant account activated has been a nightmare experience for many small businesses, ... A merchant account is a crucial element for small business success on the Web, so the streamlined process Bigstep.com now offers will be a great help and value for these companies. |
Until now, getting a merchant account activated has been a nightmare experience for many small businesses. A merchant account is a crucial element for small business success on the Web, so the streamlined process Bigstep.com now offers will be a great help and value for these companies. |