I think most observers knew this was going to be a bad quarter, but this is very, very bad. It just shows that while most people knew that the (meat) business was very, very difficult right now, the business is worsening. |
It's more perception than anything else. |
People will still buy beef, pork and chicken. |
That's going to be the focus. |
They've been turning around for years now, and right now they're embarking on the latest phase of the turnaround. |