But it's certainly not like it was in the '30s and '40s when everyone wore a hat. And it really fell off in the '60s because of (President) Kennedy. He never wore a hat. |
Our competition in that is logos. We don't want Green Bay (Packer) hats or Badger hats. That's all taken by somebody else and we're not going to try to get into that market. |
We have the Indiana Jones hat covered in both the wool felt and the straw. But people will come in and see what we have and pick what they like. |