Harley doesn't make full-custom bikes, so they're losing pretty good market share to custom. People go into the Harley shop and they might find the right bike, but they'll park 10 others just like it in the lot. |
It's tailored like a suit. |
The judges look at the way the bike flows, the cleanliness and neatness of the fillings, and they look at the overall quality. You also get a lot of exposure. Articles come out of the show, and the event is televised on the Speed Channel. |