I mean think about it. What's a bigger market than spirituality and religion? Think of it from a demographic perspective. |
I think what you have to look at is these are also consumers. And the feedback we get from people is that they are looking for things that nourish their faith -- that nourish their sense of spirituality. But they are also interested in buying things for the family and things for their personal use. |
The only way we're going to make that money is if we give them spiritual growth. If we got financial gain without giving the spiritual growth, we'd have a real problem both morally, ethically and perhaps in the eyes of God, if you will. But the business simply wouldn't work. |