Of course we'll always refer to the Olympics. These are world-class facilities that we will continue to market. |
This is great news that more people are coming via the airlines. They traditionally tend to be the destination visitors who sometimes stay longer and spend more money, so that's a positive trend. |
We believe we have come up with a brand that's broad enough for the entire state. |
We don't anticipate that we'll completely abandon that. The new brand is much broader. It addresses all four seasons and covers the state from top to bottom. |