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Tracy Mullin

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about six to six-and-a-half percent above last year, which was also a very good year.

After a long, cold winter, consumers are ready to pack away their scarves and gloves and hit the stores for their spring wardrobe. The seasonal weather should allow many apparel retailers to breathe a sigh of relief.

As a whole, consumers have completed less of their shopping than they had last year at this time,

As expected, retailers offered substantial discounts and savings on Black Friday to bring people into their stores and consumers held up their end of the bargain by shopping,

Consumers are generally very optimistic. There aren't all those dark clouds out there anymore.

Consumers still appear a little cautious when it comes to discretionary spending. Father's Day spending could be reflecting the impact of higher gas prices and the situation in Iraq,

Consumers understand that retailers have implemented very specific return policies for a reason. While retailers want to make the return process as simple as possible for their customers, they also have developed policies that make it incredibly challenging for anyone trying to commit return fraud.

Consumers want to demonstrate their patriotism by displaying flags and wearing red, white and blue, ... Retailers are offering a variety of patriotic merchandise to keep up with a steady demand from their customers.

Consumers want to reward themselves for a job well done and the savviest shoppers know that this is the best time of year to find great deals. Retailers would be wise to acknowledge that some shoppers feel they deserve a little something for themselves.

Consumers won't have to wait until the last minute to get the best deals this year because retailers are expected to be aggressive in their pricing strategies throughout the entire holiday season, ... Stores are planning for holiday sales and promotions, so discounted prices won't have a negative effect on profits.

Dad tends to be more low maintenance than Mom,

Even small trinkets can be big sellers as consumers respond favorably to retailers' special selection of holiday merchandise.

Even though many retailers saw strong sales this past weekend, companies will not be basking in their success. Stores are already warming up for the next four weeks because the holiday season is far from over.

February was a successful month for clearance merchandise and many retailers are relieved to have winter gear out of their stores, ... Retailers appear pleased with their pricing strategies for spring and are encouraged that consumers are heading to the stores in larger numbers.

For many retailers, Halloween represents the big kick-off to the fourth quarter,

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