At MTV and VH1, we're in a constant and candid dialogue with our audience. In the wake of our coverage last Saturday, our viewers have resoundingly told us on-line they want to see full performances from their favorite artists. |
Based on the stature of this event, the stature it took on in the last few hours [before it began], had I known what I know today, I would have tried to go commercial-free and go longer and include full sets. But that is something I only have the knowledge of now. |
Early on in MTV's life cycle, the novelty of the video wore off. |
Early on in MTV's life cycle, the novelty of video wore off. We had to evolve with our audience and develop beyond a radio model. |
Fans of these artists will die to have content like this that's unique. |
If you run all of Elton John [in London], then you miss Jay-Z and Linkin Park [in Philadelphia]. We wanted to make sure we gave a full picture of what the event meant, the scope and the scale of the artists involved. |
It will be programmed by music fans for music fans. Subscribers will tell us what sucks. |
It's a way to give people a more complete experience, ... What we found with the VMAs is it creates a lot of watercooler talk about what you missed or saw . . . whether it was Michael [Jackson] kissing Lisa Marie [Presley] or Madonna kissing Britney [Spears]. |
It's a way to give people a more complete experience. What we found with the VMAs is it creates a lot of water cooler talk about what you missed or saw . . . whether it was Michael [Jackson] kissing Lisa Marie [Presley] or Madonna kissing Britney [Spears]. |
It's all about circulating people back and forth between the different screens. |
Let's be clear, people turned to TV to view this event, |
Our audience is full of multitaskers. They're IM-ing and talking on the phone and doing their homework and watching TV all at the same time. |
Our audience is looking for an alternative to the Super Bowl halftime show and we felt that the new MTV2 fit the bill perfectly, |
Our audience is looking for an alternative to the Super Bowl halftime show and we felt that the new MTV2 fit the bill perfectly. |
Our audiences want to connect with our content on every platform they interact with-linear television, broadband, online, radio, and now on PCs that run Windows XP Media Center. Today's announcement helps fulfill our multiplatform entertainment promise, ... The distinction between TV and broadband programming is becoming less important to our viewers, and the Media Center Edition platform is helping to take the entire entertainment experience to the next level. |