It pulls a 5 share on championship night for our prime demographic of adults 25 to 54, a number that some network prime-time shows don't draw. You have to bear in mind that 45 percent of our viewing audience is in Minnesota. So we don't necessarily look for a high (ratings) number. |
It's the most popular among advertisers, which is a rating of its own. |
This year, with the other station, we don't have a problem. We have a solution. |