The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. |
|
|
|
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. |
There is no advertisement as powerful as a positive reputation traveling fast. |
|
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. |
|
|
|
There's no such thing as bad publicity |
Gore Vidal (1948-) |
|
|