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Advertising



 The first precept was never to accept a thing as true until I knew it as such without a single doubt.
  Rene Descartes

 The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

 The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
  Leo Burnett

 The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

 The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

 The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

 The list of sins committed by advertising is limited only by the creativity of its critics.

 The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

 The most common trouble with advertising is that it tries too hard to impress people.

 The price of justice is eternal publicity
  Arnold Bennett

 The privacy of public office, the publicity of private life

 The product that will not sell without advertising will not sell profitably with advertising.

 The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.

 The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

 The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.


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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.



Här har vi samlat ordspråk i 12775 dagar!

Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Inga kalorier, inget fett.

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