Based on the conversations I've had with members of the competition committee today, I do believe that they will allow Reggie to wear that number. |
He has the looks, the personality, the talent. He doesn't drink, doesn't have tattoos. The sky's the limit with Corporate America. |
In my 32 years of being in this business, he's the most exciting player to ever come along. That's marketing abilities. I'm talking off the field. He has it all. |
This has been blown up into a big story because it's the week of the draft. Reggie Bush didn't know anything about this. He never lived in the house. |
What we're doing is trying to build brand loyalty. |