Media reports that the technology is aimed at blocking people from skipping advertising is just half of the truth. It could go either way. You could use it to skip ads or to have people stick to the advertising. |
Philips unsuccessfully tried to negotiate and enter into licenses with Kodak for a long time. As a last resort, Philips decided to sue Kodak for patent infringement. |
There is a theoretical possibility, but there are no plans for this now. |
They have been very vocal. You can fill in the blanks of what they are saying. They are really upset. |