I feel kids need to know there are rewards for doing what is right. You go to work, you get a paycheck. You have a good driving record, you get a lower insurance rate. I think it's all in alignment with how the world works. |
Now with the regional lodging dollars we?re not bound by that structure. We can do more creative and experimental things like the winter advertising we did for the first time. |
There is a ripple effect, from what happens at a show. We want to get to the consumers themselves, but a lot of times it?s more effective to reach the tour operators in the middle. |