A lot of people aren't going to buy a different type of vehicle just to get a hybrid. Certain customers want to see (the technology) proven on a wide variety of vehicles before they will be swayed. |
I don't think there's any question that at this given time, they are viable. Going forward, there is cause for optimism. |
It's $1,000; that's all you need to know. |
This is an important generation for the future of hybrid vehicles. With these models — as well as the Ford Escape and the Honda Accord — we're starting to see hybrid versions of mainstream vehicles. The auto makers are giving customers a direct choice: to opt for hybrid technology on a given model, or not. Will they pay the premium for the hybrid technology when everything else about the vehicle is the same? |