[The space marks Rockwell's first airport project, even if it is more about hospitality than transportation.] What's intriguing to me about design is how it tells a story and connects with you emotionally, how it in some way makes life better -- that it's not arbitrary, ... And there's something so nonarbitrary about JetBlue. |
For me the most interesting part of theater is the relationship between the audience and the performer. In creating a theater, you get to mold essentially, out of raw clay, what that relationship's going to be. That's an interesting thing you don't get to do on Broadway. |
It creates a kind of landmark that people know when they go to Rosa. It's almost like an oasis. It's kind of cool; it orients you. |
The key is to have a kind of core DNA - a series of pieces that are part of the look of the restaurant, that change and morph based on conditions in each case. |
There's a sweetness to it. |
We identify with her pain and grieving. |
We're showing the romance of travel at a different scale -- not at the level of a whole building, but as a series of experiences on the inside, on a scale that doesn't try and compete with the Saarinen building. |
What we've done (in Detroit) is created a movie set so it gives movie-goers a chance to enter a space that feels like a sound stage and in fact, is very sound-stage-like in how it's set up, ... But the set that you're entering into is a collage of both existing and historical Detroit buildings. |