He has risk and he has edge, which some companies look for. Those that will look at him will be companies looking for publicity value, because he generates that. |
Her goal is to be a champion tennis player. She's a former No. 1 junior player in the world. She continues at age 21 to grow on the WTA tennis tournament. She's 100 percent committed to her tennis. That is her first priority. |
It'd be one thing if he's 25 and filled a demographic niche. But the older the demographic you try to reach, the less risky you want to be. |
She's a great tennis player, has a great look, and has global appeal. Those are the combination of characteristics companies look for when they're looking to partner with athletes. |
The best way for him to win over people was to have come clean and not have a book going on sale. The book is a lot of the reason people are sour. |