[That's not to say any company that exploits online B2B exchanges deserves your investment. A shakeout has already occurred in B2B markets, and rightfully so. Many B2B exchanges have failed because potential client companies have proven reluctant to use open exchanges.] Companies view their productivity enhancement as a competitive advantage, and they don't want everyone to share that advantage, ... To go into a public marketplace where everyone has the same technology, what's the competitive advantage?
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