Men's basketball used to market itself. That's not the case anymore. |
There are some purists out there, who really go to sporting events for the love of the sport. Most people are going for the entertainment. They want to hear good music. They want to have fun. They want to leave with a smile on their face, whether the team won or lost. |
When I got here in 1997, people were coming to see the team and be part of the college atmosphere. Now they're looking for bargains and gimmicks and promotions and fun. They want it to be more than just a game. |