A lot of the parents get curious to see if they can do the things that the kids are doing. Once they get involved, they get hooked. |
Kids and sports are two very popular markets. So when you combine kids and sports, you get a winning equation. |
More parents are starting to understand that if you teach kids about exercise at an early age, you have a better chance of keeping them involved. They are realizing that if the kids are having fun, then that's what matters most. |