Advances in innovation can't simply be more tweaks to basic decking products, ... For example, in the manufacture of WPC planks, the industry has gone from a 5x4-inch plank to a hollow, or tongue-and-groove, [then] back to a 5x4-inch plank. |
Advances in innovation can't simply be more tweaks to basic decking products. For example, in the manufacture of WPC planks, the industry has gone from a 5x4-inch plank to a hollow, or tongue-and-groove, [then] back to a 5x4-inch plank. |
At US$5 billion in current sales, WPC is less than 20% of the way there. |
I think people have to realize if they want services they're going to have to pay for them. |
More than 50% of innovation comes from the voice of the customer. |
Sooner or later you run out of tweaks, |
Sooner or later you run out of tweaks. |