But Dr Pepper is an important brand for CCE. Dr Pepper is the largest of the non-colas. It has a tremendous degree of brand loyalty. |
Coke will be planning to do what it had planned to do before all the Quaker action started. |
Coke will just continue doing what they are doing but they are just not as happy. |
Daft is truly a long-term Coke employee with a stellar track record. There is a good relationship and high regard there with the board, otherwise he wouldn't have become chairman. |
It's a perfect fit because Pepsi has a hole in its product line. In the noncarbonated segment, Pepsi is pretty well set in fruit drinks and water and many other things, but they don't have a sports drink that counts. |
This means that Vanilla Coke has been doing badly and it is not working and not having the visibility that there is a decent chance that it will work longer term. |
This puts Pepsi in a class by themselves and that's why Coke is not happy. |
To me, their outlook looks very good, but to hedge or not to hedge is the question. I think the uncertainty about what the euro will do probably has some people worries about the revenue potential. |