This is the first year under $9 billion since 2001 and the biggest gross percentage drop since 1985. |
This is the perfect test to gauge the faith-based audience. You can't underestimate this market. The usual rules don't apply (to churchgoing audiences) because they can rally a crowd quickly. |
This is what the box office needs. |
This should be a wakeup call. It's fair warning with plenty of time to fix things. If ignored, it's at the peril of the entire industry. |
This summer, star power mattered. |
This was a good kickoff to what I think will be a pretty good run leading up to summer. |
This was not a weekend destined to be a blockbuster weekend. Really, really slow. |
This was not a weekend destined to be a blockbuster weekend. Really, really slow. Audiences seemed somewhat indifferent again. That's the scary part for the industry. It really takes a lot to get them out there to see a movie. It seems like any competition, like baseball, really cuts in big-time. |
This was the worst weekend of the year at the box office and the slowest start to summer we've seen in years. |
To have such a strong Thanksgiving and the second-best ever business in what has overall been a down year is pretty impressive. Thank goodness for Harry Potter . It has reinvigorated a lot of people to go to the movies. |
Trying to take lessons from this summer is going to be like trying to capture lightning in a bottle, ... because it's all changing all the time. By next summer, who knows where audience habits and tastes will be? |
We have an up weekend - 5% over the last New Year's weekend. Propelled by these two blockbusters, it's really moving the box office. |
We really need them to do well, ... There's a lot of ground to make up in the next few months if we're even going to be close to last year's attendance. |
We still have to acknowledge that we're down. |
We're at a technological and cultural crossroads. It's possibly the dawn of a new paradigm in how films are released. |