You have to look at who's online, who's the audience for the movie. For this movie, it's a perfect choice because it will appeal to younger audiences. |
You look at the fact that DVD sales are down and it tells you again that it's product-driven, ... Because why would somebody want to buy a DVD of a movie they didn't want to see in the first place? You still need to have great movies at the beginning of the pipeline and that feeds everything else. |
You see this type of buzz for movies like 'Star Wars,' 'Lord of the Rings,' typical big blockbusters. But for a film that's a very high concept horror film with a solid cast, it's unusual. |
You've got to look at 'Harry Potter' as being the savior of the box office right now. Who would have thought in a year we're having this down box office that we'd have the second-biggest Thanksgiving ever? |