Sometimes it's like you have to be a psychologist … you have to discover people's goals. If an account has no goal, you don't know what you're working toward. So when you go to invest, anything will do, and you're left just hoping it will do OK. |
The greatest mistake is inertia. We've seen individuals in funds that haven't made money in 10 years. But it's very hard to sell something if you don't know what it was supposed to do for you in the first place. |