Greeting cards have historically reflected the day and the times. As people are living longer and healthier lives, there's been a shift in attitude toward positive aging. |
It was just a surprising thing. |
It's been an unbelievable amount of traffic. It's a phenomenon of our culture, I think. |
There is a religious element, there is a cultural element and there is the fun element. |
There's something about being able to touch it, hold it, display it, re-read it and tie it up with ribbon and save it. |
Valentine's Day is the second largest holiday for giving greeting cards after Christmas. |
We then checked Kansas City. Same card. We looked nationwide and found that same card was the favorite virtually everywhere. |
We thought it would be a different card in every city. It was just a surprising thing. |
When it comes to love, people are more alike than they are different. It's really all about expressing the same message. |