Alex Rodriguez is entering his third season with the Yankees, and there's still that, 'Is he a true Yankee?' talk lingering. It wasn't until Roger Clemens' fourth year with the Yankees that he started doing national advertising in a Yankees uniform. |
The hair was an identifiable part of his personality that went along with the 'idiot' identity that the Red Sox developed. But it's a very different marketplace in New York, where he'll be perceived as a hired gun until he proves his mettle on the field. He'll go from being one of the real caricatures to just another All-Star, and it will take time for him to be called a true Yankee. |
The NFL cuts across all demographics for an advertiser. More and more companies are realizing they can reach their core consumers by being involved with the NFL. |
The NFL cuts across all demographics for an advertiser. More and more companies are realizing they can reach their core consumers by being involved with the NFL. |