He's part of the Nike group of athletes that endorse our product. There's been no change. Our relationship with Kobe has remained intact. |
Nike celebrates the athletic achievements of our elite competitors. Kobe's inclusion in marketing and promotional material is an acknowledgement of his elevated level of sports performance. |
Nike has had a long-standing relationship with A-Rod and this just formalizes it, |
Nike has had a long-standing relationship with A-Rod and this just formalizes it. |
This is an international game at the core now. We're seeing more and more international players surface in different areas. |
This is another vehicle for our fans to experience our shoes. |
We felt like it was the appropriate approach for that campaign. |
We think it's authentic, appropriate and definitely on point. |
We're very cognizant of it, but I wouldn't say it was a point of emphasis this year. I think it's just reflective of the popularity of the game and we've done a lot to reach out to areas outside the U.S. |