Controversy is the new black. It gets people like us to talk about advertising. |
Everything is inspired by something. We all see the same movies, read the same books. It's as if there's a collective consciousness. |
Personally, I didn't think it was an issue. |
They came to us because they wanted to cut through the clutter in the category. They didn't want a doctor in a white coat, or a kid in pajamas getting medicine from mom. |